Feature Stories
Chinese manufacturers need feature stories to tell the world about their new designs.
Feature stories, almost free advertisements for your company, carry excitement to the marketplace, giving the reader an opportunity to learn about your company and its activities. The story definitely has news. Unlike a news story with hard cold facts, feature stories unfold more slowly presenting more details about your company and products.
Feature stories go to specific editors (maybe the fashion editor or gift editor) in all media. We write the stories so that what we present is of high interest to the public.
When the Eastman Kodak Company had a Tall Ships celebration for its best clients, A Prima Creations Design and Events sent a story to all the Media about its client family party. It had secured the best viewing location for its guests. Its many photography editor guests got superb photos – almost as if each foreign vessel stopped in front of the editors just to bow to Eastman Kodak’s clients. We saved the company money and watched their sales soar.